BBF signs MoU with A2i programme
Publish | 08 Sep 2018, 16:21
Bangladesh Brand Forum (BBF) and Access to Information (A2i) on Saturday signed a Momentum if Understanding (MoU) in the city, aiming to ensure growth and skill development youth countrywide.
The two parties signed the MoU at the 8th Communication Summit at Le Meridian Dhaka.
Mostafizur Rahman, Project Director of A2i programme, and Shariful Islam, Founder and Managing Director of BBF, signed the MoU on behalf of their respective organizations.
Under the MoU, BBF and A2i will work jointly on five key areas- skill development for employment, innovation, engaging Non Resident Bangladeshis (NRBs) in the country's progress, district branding through which each district will connect their population in branding activities and Human Development Media, said Shariful Islam.
Other officials of A2i and BBF were also present at the MoU signing ceremony.
The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum to bring together creative professionals from diverse sectors, is being held on Saturday in the city.
This year the theme of the summit is 'Creativity Matters' presented by Meghna Group of Industries.
Speaking on the occasion Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum said, in the age of technology and social media, creativity will remain as the key driver for the communication industry and brand building.
Startup businesses and brands will play a significant role in country's economy in the coming two decades contributing to boost the GDP, he added.
This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, Founder and Chief Creative Officer, TGH Collective, Creative Director – Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, Managing Director (in-charge), Amul Dairy, Anand; Ali Shabaz, Chief Creative Officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, Founder and Program Director, School of Slow Media are among the keynote speakers.
Communication Summit will be followed by Commward: Excellence in Creative Communication, the largest recognition platform for Bangladeshi advertising industry.
A total of 487 entries were submitted by 50 creative agencies for this year's Commward and across 23 categories, the award will be given to 85 creative works in three ranks.
Commward is organized in association with Cannes Lions International Festival of Creativity and powered by The Daily Star.
Speaking at the opening ceremony of the summit, Asif Iqbal, Executive Director Marketing of Meghna Group of Industries (MGI), underscored the necessity of thinking for creative communication to play a role in consumers' lives.
Jayen Mehta, Managing Director of Amul Dairy, a renowned Indian milk brand, talked about how consistent communication play a big role to build the brand a successful one around the world.
Intersection between context, content, consistency and consumer is very important to ensure successful communication strategy to promote a brand, he added.