Famed French designer Pierre Cardin dies at 98
Publish | 30 Dec 2020, 13:53
Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98.
A licensing maverick, Cardin’s name embossed thousands of products from wristwatches to bed sheets, and in the brand’s heyday in the 1970s and ’80s, goods bearing his fancy cursive signature were sold at some 100,000 outlets worldwide.
That number dwindled dramatically in later years, as his products were increasingly regarded as cheaply made and his clothing — which, decades later, remained virtually unchanged from its 60s-era styles — felt almost laughably dated.
A savvy businessman, Cardin used the fabulous wealth that was the fruit of his empire to snap up top-notch properties in Paris, including the Belle Epoque restaurant Maxim’s, which he also frequented.
The Fine Arts Academy announced his death in a tweet Tuesday. He had been among its illustrious members since 1992. The academy did not give a cause of death or say where or when he died.
Along with fellow Frenchman Andre Courreges and Spain’s Paco Rabanne, two other Paris-based designers known for their Space Age styles, Cardin revolutionized fashion starting in the early 1950s.
At a time when other Paris labels were obsessed with flattering the female form, Cardin’s designs cast the wearer as a sort of glorified hanger, there to showcase the clothes’ sharp shapes and graphic patterns. Destined neither for pragmatists nor for wallflowers, his designs were all about making a big entrance — sometimes very literally.
Gowns and bodysuits in fluorescent spandex were fitted with plastic hoops that stood away from the body at the waist, elbows, wrists and knees. Bubble dresses and capes enveloped their wearers in oversized spheres of fabric. Toques were shaped like flying saucers; bucket hats sheathed the models’ entire head, with cutout windshields at the eyes.
“Fashion is always ridiculous, seen from before or after. But in the moment, it’s marvelous,” Cardin said in a 1970 interview with French television.